Social Media Optimisation and Marketing Services

Did you know that most of the worlds top online activities all take place in social media channels? This has created a high demand for companies such as WSI in Cape Town who have effectively grasped and utilised social media optimisation and marketing strategies to keep their clients companies relevant and in touch with their customers.

Social Media Marketing

Without a thorough understanding of social media marketing and how it can be effectively optimised to create targeted and measurable marketing channels there is no chance that an effective online marketing plan can be actioned. This is why we start off by educating our clients about social media marketing and how it can be utilized to further their marketing, branding and SEO goals.

What is Social Media Marketing?

Social media marketing is simply the use of online social media technologies to further increase a company or individuals visibility in the online arena. This not only allows, but in fact promotes a two-way conversation between the publisher of content (our client) and the user of that content (their customer). Examples of social media technologies that are used to further the social media goals of our clients are:

  • Blog platforms such as WordPress
  • Facebook
  • Twitter
  • YouTube
  • Flicker
  • Pinterest
  • StumbleUpon
  • LinkedIn
  • And hundreds of others

The Benefits of Social Media Marketing

When optimizing a social media marketing campaign there are a number of intrinsic benefits that are created with the proper execution of the right social strategies. These include:

  1. It allows you to keep in touch with your target market, allowing you to talk to them and them to you in a way that is not possible in any other marketing channel.
  2. It gives you the opportunity to “own more Google real estate”. This is because your company will ultimately rank for branded terms with its Facebook, LinkedIn, YouTube and Twitter channels (to name but a few).
  3. A properly executed social media marketing strategy is that it will give your companies online credibility a boost, allowing for positive feedback in areas where other potential clients can see that you are doing things right.

What Can WSI Do For You?

Our social media team has some of the top international and local digital marketing minds at their disposal. This means that we can offer cutting edge social media marketing services that include:

  • The creation, development and management of customised social media profiles
  • The development of comprehensive social media marketing plans and strategies
  • Websites and blogs that are optimised to take advantage of the modern social media arena
  • Social media technology training for you and your staff

Contact us today to find out how social media trends are forever changing the world we live in and how they can best benefit your online marketing plans.


WSI Corporate Partners include Google, Hootsuite, Constant Contact and Yahoo Bing

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Registered business name: Webstrategy