January 2015 - WSI, Digital Insider Podcast

Digital Insider Podcast Series

Welcome to WSI’s Digital Insider Podcast Series, where each episode we’ll be interviewing a marketing expert and top influencer in the digital marketing space to help you stay up-to-date on the latest trends and tactics.

The host of the series is Lyana San Pedro – a member of WSI’s corporate head office team in Toronto, Canada, and avid Blue Jays fan and Pinterest junkie.

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Episode 4: Social Media with Dave Kerpen

In this episode, we’ll be talking about content syndication and why social media and social advertising should be a part of every company’s digital marketing strategy. The expert joining us is Dave Kerpen, CEO and Co-founder of Likeable Local and NY Times Best Selling Author.

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Episode 3: Targeted Lead Generation with Sharon Rowlands

In the 3rd episode of our Digital Insider series, we’ll be talking about targeted lead generation and considerations for your own lead generation strategy. The expert joining us is Sharon Rowlands, CEO of ReachLocal.

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Episode 2: Online Reputation Management with Michael Fertik

In the 2nd episode of our podcast, we’ll explore online reputation management and considerations for your own ORM strategy. You will learn what activity is the most important one when it comes to building brand credibility, how to solicit customer advocates to share stories, and more! The ORM expert is Michael Fertik, CEO and Founder of

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Episode 1: Digital Marketing Strategies with Dan Monaghan

During this first episode in our podcast series, we’ll be talking about how to effectively define your digital marketing strategy and important considerations you will need to make along the away. This episode’s expert is Dan Monaghan, Co-founder of WSI. He is a sought-after speaker on topics such as digital marketing and business strategy.

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